Content Playbook | June
Tips, Formats, Prompts, Updates, and More....
→ Hot Tip
It’s the month for photo dumps
Why:
Because it’s the season of travel. Travel creates moments people want to collect, remember, and share all at once.
Looking for ways to build the perfect photo dump? Learn more here:
Looking for unique song options that don’t feel overused? Explore here:
P.S. any song in the ‘Off Campus’ Soundtrack will be trending all month….See List
→ Trending Content Formats
Beginner Level: “Yes…But”
This trend is EASY.
You:
Have your aesthetic photo from a trip, work, life…
Have a photo of the reality behind the moment that is less desirable…
Use this canva template for the grid layout: Canva Template
Example: @jasnauskaite
Intermediate: “Which one is AI? Clip 1/5”
This trend works because it feels:
weird enough to stop scrolling
simple enough to copy
satisfying to watch
Example: @martinborgmeier
The sillier the AI result the better.
Advanced: “Aesthetic Match”
A similar grid-style format to the beginner trend, but elevated with AI-generated visuals.
Using your photo’s background, outfit, colors, and overall vibe, generate complementary images (food, art, objects, textures, aesthetic decor, etc.) that visually match the atmosphere of the original image.
Example: @ksyush.ai
Prompt to get you started:
→ Plug & Play (Prompt)
Add sun rays to any image PROMPT
Transform your image into a legos PROMPT
Get a paparazzi shot of yourself PROMPT
Turn any photo into a polaroid PROMPT
Sometimes you need a little sparkle PROMPT
→ What’s New
Instagram
Instagram has a new feature called Instants.
The goal:
Instagram is trying to create more “real life” interaction inside the app.
Think:
less polished
less edited
more in-the-moment
Very similar to:
BeReal
Snapchat
Close Friends Stories
→ Calendar Content for May
The brands that win this month will feel:
alive inside culture, not observing culture from outside of it.
Good luck this month!
Let’s chat again soon…
Gibz