Prompting Property Descriptions
Discover the Effective Framework to Enhance Creativity
I know technology can feel overwhelming—especially when it seems like there’s always something new to learn. As a real estate agent, you're juggling multiple roles, and now tools like ChatGPT are added to your plate. Maybe you’ve tried using it for property descriptions and felt unsure if you were doing it “right.” Honestly? That’s okay. None of us have it all figured out yet.
What I do know is that with a little creativity, we can push boundaries and make tools like ChatGPT work for us. That’s where something I’ve been experimenting with—RACE prompting—comes in. It’s not about being perfect or knowing everything. It’s about making what your already doing sharper, more targeted, and just a little more exciting.
Let’s break it down together, step by step.
R - Role: Crafting the Perfect Voice for Your Description
When I’m brainstorming, I like to think of the “role” as the vibe or angle I want ChatGPT to take. Picking a role gives the description a personality—and makes it way more interesting to read. Here are a few I think are interesting:
Act as a Neighborhood Guide
Role: Community insights, nearby amenities, and lifestyle benefits.
Example: "As a neighborhood guide, describe how the local schools and parks enhance the value of this property."Act as a Luxury Lifestyle Consultant
Role: Prestige, exclusivity, and high-end features.
Example: "As a luxury lifestyle consultant, describe how the property fits the needs of a discerning buyer."Act as a Dream Weaver
Role: Aspirational living and magical moments.
Example: "As a dream weaver, explain how this home can transform into the perfect vision of a dream life."Act as a Life Coach
Role: Personal growth, inspiring spaces, and potential.
Example: "As a life coach, describe how this home nurtures balance, creativity, and peace."Act as a Guardian of Legacy
Role: Multi-generational appeal and long-term value.
Example: "As a guardian of legacy, explain how this home can serve as a cherished family estate."
A - Action: Direct the Focus of Your Description
Roles are the vibe; actions are what you want ChatGPT to focus on.
Specify the Target Audience
Action: "Write a property description tailored for first-time homebuyers, focusing on affordability, practicality, and charm."Use Local Context
Action: "Include details about the neighborhood, such as nearby parks, schools, and shopping centers, to showcase the property’s location benefits."Use Comparative Language
Action: "Compare the home to similar properties, emphasizing why it stands out (e.g., larger lot size, better finishes, or superior location)."Prompt for Sensory Details
Action: "Describe the property using sensory language, like the feel of the hardwood floors, the scent of the garden, or the light pouring through large windows."Request a Call-to-Action (CTA)
Action: "End the description with a compelling call-to-action, such as inviting prospective buyers to schedule a viewing or attend an open house."
C - Context: Provide Essential Property Details
This is where we feed ChatGPT the basics. The more details you give, the more tailored the description becomes. Think about:
Key Features: Updated kitchen, fireplace, pool.
Condition: Move-in ready or recently renovated.
Neighborhood Highlights: Quiet street, family-friendly vibe.
Unique Selling Points: Smart home tech, breathtaking views, historical charm.
This part is like painting a base coat—it sets the foundation for creativity.
E - Expectation: Push the Limits
Here’s the fun part. Expectations are where you get ChatGPT to tell a story that makes people feel something. Think about:
Spark Desire: Tell a story that evokes the reader’s aspirations.
Create Exclusivity: Position the property as a unique opportunity that won’t last.
Build Trust Through Simplicity: Be concise and impactful—avoid jargon.
Reinforce Value: Highlight how the property meets practical and long-term needs.
It’s about balancing creativity with clarity.
If you’re ready to try RACE on your own, here’s how you can start:
Pick a Role: Think about how you’d want to frame the description. Are you helping buyers see the charm of the neighborhood or selling them on the prestige of the home?
Set an Action: Decide what to highlight. Do you want sensory details, a call-to-action, or a focus on key features?
Provide Context: Give ChatGPT the basics—location, features, and what makes this property unique.
Define Expectations: What feeling do you want to evoke? Is this a family home, a luxury retreat, or a cozy starter property?
You Don’t Have to Be Perfect—Just Start
The thing about tools like ChatGPT is that there’s no one “right” way to use them. It’s all about trying, tweaking, and getting creative. If you’re feeling stuck or just want to bounce ideas around, hit "reply" to this email—I’d love to brainstorm with you. Let’s figure it out together and make this work for you.
Let’s chat again soon…
Gibz
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