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Prestige vs. Viral Potential On Social Media
I’ve done the digging, so you don’t have to spend hours scrolling. From luxury brands like Sotheby’s Paris and Ritz-Carlton to viral real estate trends, I’m sharing what caught my eye and why it works.
Link 1 - #SothebysParis
Sotheby’s latest Paris opening didn’t just announce itself—it brought the art to life. As you scroll through your feed, the animation in their advertisement stands out, drawing in those who recognize the artistic references. It’s a masterclass in using internet tactics while maintaining a luxury mindset, perfectly catering to the knowledgeable follower. How can you bring this level of artful sophistication into your next listing? Imagine mixing real estate with art and luxury.
Top Comment: A wonderful new space in Paris! Looking forward to seeing what’s in store. | 5 likes
Link 2 - A Ritz-Carlton Story
Ritz-Carlton tapped into the power of storytelling with their latest collaboration featuring Josh Hutcherson. The video was more than just a display of luxury—it was an invitation into a world of whimsical beauty, crafted with intentional aesthetic choices. From the color grading to the font, every detail was designed to immerse the viewer in an elegant escape. Even the idea of a late checkout became aspirational. What story are you telling in your posts? Your next post could set the tone for how people experience your listings—what vibe will you curate?
Top Comment: josh i need you so bad | 5,569 likes
Link 3 - Spiked Sales Price on Weekend 2
As someone with a love for Austin City Limits (ACL), I’ve noticed how they’ve stepped up their marketing game this year. They spent more on social media content than ever before, and it showed. Earlier in the summer, they even put out a creative campaign using courtesy phones at Zilker Park to tease their lineup before it was released. And, after weekend one of ACL, the non-stop posts led to a spike in resale prices for weekend two over the first weekend. It’s a perfect example of how the fear of missing out (FOMO) drives engagement and, in this case, actual revenue. Could your content create that kind of buzz, making people want in on what they’re missing?
Top Comment: This edit goes unbelievably hard | 9 likes
Link 4 - Trent Miller Speed Tours
Trent Miller, a 19-year-old real estate agent, has become a viral sensation with his speed tours of homes. His secret? Fast, fun, and engaging content that makes real estate feel accessible, yet entertaining. Even though he’s showcasing something as serious as homeownership, he uses humor and personality to keep people watching. This highlights the fact that social media is social, and people respond to energy and faces. If being silly isn’t your style, you can still adopt his strategy by adding energy and engagement to your tours. What’s your next tour going to look like? And, more importantly, who’s going to see it?
Check what they said about him in the news.
Top Comment: You’ve increased your speed so much, you’re teleporting now. | 338 likes
Link 5 - Fail Transitions to Home Tours
This is hot right now and might be quick to fade out, but for now, it’s trending. The “fail” transition videos are blowing up on TikTok and Instagram—starting with funny fail moments that seamlessly transition into home tours synced to music. Bonus points if the beat or sound effect matches the fail moment. There’s something incredibly watchable about this type of content, and it taps into the rise of DJ-curated sounds on social platforms. As original audio gains traction alongside popular music, could you curate a fun and creative transition to highlight your listings? Now’s the time to jump on it while it’s hot!
Want to see more examples: Here’s 1, Here’s Another, Another?, This One is Different, Okay 1 More, Last One, Really the Last One
Top Comment: a gif of a dancing meme | 115 Likes
The digital space is constantly evolving, and these examples show just how much potential there is for blending luxury branding with engaging content. The key is to find your voice and keep your audience engaged.
So, what’s your next post going to look like? How will you blend luxury and trends to stand out on the digital stage?
Until next time, keep experimenting, stay creative, and make sure you’re always at the corner of the internet where luxury meets engagement.
Let’s chat again soon…
Gibz
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