Content Playbook: What's in the Sky? (Ed. 4)
Prompt for Tax Season
Confidence isn’t about being perfect—it’s about showing up. The coolest agents aren’t the ones who never make mistakes; they’re the ones who keep going, keep learning, and keep showing up for their clients. Hit record. Someone out there needs to hear from you. :)
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Letters in the Sky
Example Reel
Concept:
Set the tone as if something big and exciting is about to happen—and you’re the one making it happen for the viewer.
Then, deliver a simple but visually funny punchline that plays on expectations. The humor comes from the fact that, technically, you didn’t actually make it happen... but in a way, you totally did.
Think of it as a "You got me good, buddy" moment—the kind that makes people smirk and shake their finger like, "Alright, you got me!
How to Create This Video:
This video requires a little preparation beforehand. Here’s what you need to do:
1️⃣ Grab a piece of paper and write your message. Your message can take different approaches:
Sales Pitch: “Come to my open house this Saturday!”
Uplifting Message: A compliment or motivational note
Engagement Prompt: Ask viewers to check in with you or respond to a question.
Get Creative with the Concept:
You can make it location-based! For example, your on-screen caption could say:
“The clouds here in Huntsville are wild!”Then, reveal your paper, which could:
Show your favorite stat about yourself
Feature a small printed image of your listing glued onto the “cloud”
Captions:
The impact of your video depends on your on-screen text.
Play around with different angles—think about what would spark engagement with your audience.
Need More Ideas?
Try brainstorming in ChatGPT! Instead of using a specific prompt, just type out your thoughts and see where it takes you. Or, if you want an easy way to expand on this, copy everything under the “viral glow” section and paste it into ChatGPT—ask it to complete or remix the idea for you!
Song Suggestion:
I recommend using the same sound that inspired this trend, but you can also choose any song that fits your vibe. The visual concept is what makes this a viral glow—so you have two choices:
Go for an algorithm boost by selecting a trending sound.
Add a personal touch by picking a song from your own library that connects with your brand.
Summer Mix by IAN ASHER
I can’t stop listening to this now that I’ve found it! It’s the perfect track for a fun walkthrough video. Imagine: You open the door, and as the vocals start, you step inside, waving the viewer to follow. Then, you dance-walk through the home, making the tour lively and engaging!
View Audio
"see through" by amelia moore
This song has major viral potential! It’s a great pick for boosting exposure on your content. Works beautifully for a home showcase, but also shines in personal videos—think heartwarming moments, recaps of travels, family, pets, or milestone mashups.
View Audio
“Original audio" posted by imdavidkoe
A serene piano track that adds a calming touch to your content. This sound works across various themes, but using this specific link can give your post a boost in music exposure. Perfect for an elegant home tour or lifestyle aesthetic.
View Audio
News Update
Make it like the news does
Example Reel
Concept: Market update interview style is the vibe. Answer a question everyone been asking you on repeat or share an update on your business/life.
What you need to do: Insert images and write your verbiage.
📝 Caption Examples:
I love what I do because real estate isn’t just about homes—it’s about people. And sometimes, people have some interesting beliefs about how this market works.
Tax Season
Prompt for High-Level Tax Assistance…
Copy and Paste
I’m a real estate agent in the city of [city], and I want to ensure my tax strategy is optimized for both compliance and savings. I need high-level guidance to streamline my tax preparation and maximize deductions while maintaining a structured financial approach.
Here’s what I need assistance with:
Comprehensive tax document checklist (ensuring I have everything ready for my CPA or tax software).
Advanced deduction strategies specific to real estate agents, including mileage tracking, marketing expenses, home office deductions, and retirement contributions.
Best practices for financial organization—should I be using a specific accounting software or system to simplify tracking income and expenses?
Estimated tax payments—how can I efficiently calculate and avoid penalties?
LLC, S-Corp, or Sole Proprietor—is my current business structure the most tax-efficient? Should I consider a change for liability protection or tax savings?
Retirement planning and tax benefits—what are the best options for tax-advantaged retirement accounts?
Audit risk mitigation—what common mistakes do real estate professionals make that could trigger an audit, and how can I avoid them?
State vs. federal tax considerations—are there any state-specific tax benefits or obligations I should be aware of?
Can you provide a high-level action plan with expert recommendations, breaking it down into immediate tasks, ongoing best practices, and long-term tax-saving strategies?
Additional Question Ideas:
1️⃣“What’s one tax-saving strategy I might be overlooking as a real estate agent?”
2️⃣ “Are there any new deductions or credits I should take advantage of this year?”
3️⃣ “How can I structure my business income to reduce my taxable burden legally?”
4️⃣ “What’s the best way to track expenses throughout the year to make tax season easier?”
5️⃣ “Can you review my deductions and make sure I’m maximizing write-offs without red flags?”
LEVEL: EASY
Two Pictures, One Thing Cut in Half
Example Reel
Goal for the Photo:
Make your listing photo fun and interactive! Using the song Cha-Cha Slide, you’ll create a playful post where viewers naturally focus on two halves of one whole—perfect for highlighting real estate details in an engaging way. And the best part? It takes less than 5 minutes to create!
Step-by-Step Instructions:
1️⃣ Choose Your Photo:
Select a listing photo or an interior shot of a property.
2️⃣ Duplicate & Crop:
Screenshot the image twice.
Open both screenshots and place them side by side.
Identify a middle reference point in the image.
Crop one image to the left of that point and the other to the right.
3️⃣ Upload to Instagram:
Open Instagram and tap the plus button to create a new post.
Select the left side image first.
Tap the multi-image icon (square with lines beneath it).
Select the right side image next.
4️⃣ Add the Perfect Soundtrack:
Tap the music symbol (+ icon).
Search for "Cha-Cha Slide."
Adjust the timeline to the third red dot in the song.
5️⃣ Post & Engage!
Write a fun caption (see ideas below).
Hit Post and watch the engagement roll in!
🎵 Music Options:
cha cha slide - only option :)
Caption Ideas:
Slide to the left… now look at this stunning home 👀🔥
Half the picture… half the story! Swipe for the whole view
This home has two sides to the story… which one do you love more? 🤔
Thank you again for your amazing support. I can’t wait to see how you put these ideas to work.
Let’s chat again soon…
Gibz
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