Confidence isn’t about being perfect—it’s about showing up. The coolest agents aren’t the ones who never make mistakes; they’re the ones who keep going, keep learning, and keep showing up for their clients. Hit record. Someone out there needs to hear from you. :)
Post It Notes Your Post
Interactive Element Your Audience Relates To
Concept:
Tell a compelling story about a listing or your services using nothing but sticky notes. Eye-catching, low-effort, high-engagement content that requires minimal setup and no on-camera presence.
✅ Minimal Effort
✅ No Talking Needed
✅ Super Easy to Execute
VIDEO IDEA 1: “Just Sold Video”
Concept: Show the transformation of a listing from just listed to sold using sticky notes.
Setup: Place sticky notes on a desk, window, or blank wall.
Shot Order:
1️⃣ First sticky note: “123 Main St. Just Listed!”
2️⃣ Second sticky note: “10 Showings in 3 Days”
3️⃣ Third sticky note: “4 Offers Received”
4️⃣ Fourth sticky note: “SOLD – $15K Over Asking”
5️⃣ Final sticky note: “Happy Clients, Happy Agent”
VIDEO IDEA 2: “Homebuyer Expectations vs. Reality”
Concept: Show all the unexpected things agents do beyond just showing homes.
Setup: Write different tasks on sticky notes, remove them one by one.
📍 Shot Order:
1️⃣ Sticky note: “What people THINK I do: Sell houses. 🏡” (leave it for 2 seconds)
2️⃣ Remove it to reveal the next sticky note: “What I REALLY do:”
3️⃣ Rapid-fire sticky notes appearing, one by one:
Answer 100+ texts a day
Negotiate offers at 10PM
Drive 100+ miles a week
Fix a broken door before a showing
Survive on caffeine & willpower
Celebrate when my clients win
VIDEO IDEA 3: “Commercial Real Estate Expectations vs. Reality”
Concept: Use sticky notes to humorously show the difference between what commercial real estate clients expect vs. what actually happens.
Setup: Two columns of sticky notes: "Expectation" on the left, "Reality" on the right.
📍 Shot Order:
Expectation: “Find the perfect office space in a week.”
Reality: “Searched for 6 months. Still negotiating.”
Expectation: “Get an amazing deal with no competition.”
Reality: “Multiple LOIs, counteroffers, and a bidding war.”
Expectation: “Prime location, low rent, move-in ready.”
Reality: “Needs major renovations. Plus triple-net lease.”
Expectation: “Lease agreement = 5 pages max.”
Reality: “60+ pages, 3 attorneys, and 10 back-and-forth emails.”
Expectation: “Grand opening in 30 days.”
Reality: “Construction delays, permit issues, and waiting for inspections.”
Expectation: “Signed the lease—job done!”
Reality: “3AM calls about HVAC, plumbing, and ‘mystery smells.’”
"Jubel" by Klingande
An energizing, desire-driven track with an upbeat tempo that creates momentum and urgency. Great for a Just Listed showcase.
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"MUT" by Leon Thomas
Begins with lyrics about slowing down and taking your time. Ideal for introducing a home with slow video pans or as a photo dump showcasing the listing photos.
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“Original audio" posted by Samantha Martinez
A reusable sound from a real estate-focused creator, making it a smart algorithm play. By using this original audio, you position yourself in a niche community where the audience is already primed for real estate content.
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Not Everyone Is Going to Hire Me
People Make Mistakes
Example Reel
Concept: Create a professional, polished video with minimal effort that agents can easily upload into your Canva template (which already has the words on screen).
Two simple shots, no complex editing required.
Song Choice: This sound or a song that you love to showcase your personality.
How to Record the Two Shots:
Shot 1: "In Action" (6-7 seconds)
📍 What to Do:
Film yourself working naturally—on the phone, typing on a laptop, or reviewing documents.
Location Options: Office, listing, coworking space, or coffee shop.
Angles to Try:
✅ Over-the-shoulder (laptop/phone visible)
✅ Side profile (looking engaged in work)
✅ Wide shot (showing workspace/listing background)
Acting Tip: Keep movement subtle. Small, natural gestures like typing, scrolling, or nodding on the phone make the video feel more dynamic without overacting.
Shot 2: "Direct Look" (2-3 seconds)
📍 What to Do:
Look directly at the camera—confident, calm, and approachable.
No talking, no big movements—just a strong, professional gaze.
Hold the look for 2-3 seconds before blinking or looking away.
Acting Tip:
For a welcoming, friendly tone: Slight smile.
For an authoritative, confident vibe: Neutral, serious expression.
You are welcome to edit it as you wish!
📝 Caption Examples:
Some people learn by research. Others by experience. I’ll be here for both.
Not everyone is ready to work with the best… but they’ll get there.
Not everyone is going to hire me as their realtor… and that’s okay. But once you do? You’re family for life.
Time-Blocking
Shifts focus from tasks to systems…
Copy and Paste
I am a real estate agent aiming to optimize my weekly workflow using time-blocking for maximum efficiency. My key objectives are [insert priorities: e.g., closing deals, listing properties, building a social media presence]. I work best during [morning/afternoon/evening] and want a system that ensures consistency, minimizes distractions, and improves long-term performance.
Structure my week with:
Core daily habits that create compounding results in lead generation, client management, and marketing.
Time-blocking strategies that eliminate inefficiencies and reduce decision fatigue.
A system for batching repetitive tasks (e.g., follow-ups, content creation, administrative work) to free up time for high-value activities.
Built-in reflection periods to evaluate progress, refine strategies, and ensure long-term growth.
Provide a detailed schedule that aligns with my peak energy hours, includes habit-stacking techniques, and is designed for sustainable success.
LEVEL: INTERMEDIATE
Before the Doorbell Rings
Example Reel
Goal for the Video:
The goal of this video is to showcase the behind-the-scenes hustle of a commercial real estate agent in a way that is both relatable and engaging. By using fast-paced cuts, cinematic transitions, and subtle humor, the video humanizes the agent’s role while reinforcing their professionalism, preparedness, and attention to detail.
🎬 Shooting Instructions
1. Setup & Camera Placement:
Use a tripod and set your phone/camera at eye level or slightly low for a cinematic look.
Position the tripod in multiple key locations to capture different angles (wide shots, close-ups, and mid-shots).
Enable cinematic mode (if available) or set to 60fps to play around with slow-motion effects later.
2. Recording the Scene:
📍 Opening Shot: "Oh no, they're early!"
Start with a text overlay: “When a client arrives EARLY to a showing…”
Record yourself checking your phone, seeing the time, and suddenly panicking.
Use a wide-angle shot for a full-body reaction.
📍 Action Sequence: The Rapid Prep (Quick Cuts + Dramatic Movements)
Fast, high-energy actions in quick 1-2 second clips:
Fluffing pillows aggressively like you’re in an Olympic sport.
Spraying air freshener in slow motion (exaggerated ‘woosh’ effect).
Hiding random objects (stuffing things under the couch, shoving items in a closet).
Running past the camera with a mop (bonus: pretend to slip and recover).
Wiping down counters dramatically (use a zoom-in effect on your stressed expression).
Adjusting a light or opening curtains dramatically (make it cinematic).
Smoothing the welcome mat with a slow-motion hair flip for extra drama.
Taking a deep breath and posing at the front door as if nothing happened.
📍 Final Shot: The Client Arrives
Cut to the door opening smoothly, and you standing there looking effortlessly professional.
Caption overlay: “Welcome! You’re right on time.”
🎵 Music Options:
“Run Boy Run” – Woodkid
“Mission Impossible Theme” – Lalo Schifrin
“Yakety Sax” – Benny Hill Theme
“The Office Theme Song”
Caption Ideas:
“POV: The 30 seconds before a showing starts 👀”
“If only clients knew what happens before they ring the doorbell…”
“Welcome! I just ran a 5K inside this house”
Thank you again for your amazing support. I can’t wait to see how you put these ideas to work.
Let’s chat again soon…
Gibz
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